Authors: Lee Coppock, Dirk Mateer
Mateer and Coppock, leading researchers in Economics teaching who have consistently taught Principles over a combined 40-plus years, brought their innovative teaching experiences to this blockbuster text.
They put economics into context by making it relatable through carefully crafted real-world examples, a problemsolving pedagogy that emphasizes economic decision-making and a voice that speaks directly to students.
Brief Table of Contents:
PRINCIPLES OF MICROECONOMICS
The Role of Markets
The Theory of the Firm
Labor Markets and Earning
Special Topics in Microeconomics
PRINCIPLES OF MACROECONOMICS
The Long and Short of Macroeconomics